Topshop goes interactive for London Fashion Week
I’m always on the look-out for fashion retailers using social media in innovative ways. During London Fashion Week, Topshop announced that they’d be showing their Topshop Unique range live from the...
View ArticleLittlewoods using Facebook as a TV channel
Littlewoods is continuing to use Facebook as a TV channel. On Wednesday night, customers could tune in to the Littlewoods page on Facebook and watch a live broadcast hosted by presenter Suzi Perry. The...
View ArticleRetail advent calendars – a round-up for 2013
It’s the beginning of December, which means it’s time for The Snow Patrol to do a round-up of UK retailers and their online advent calendars. Smythson has a very simple design – when you place your...
View ArticleHotels on Twitter – how many respond to customer tweets?
Only 35% of independent hotels responded to a customer tweet when tested in our eCommerce in Independent Hotels Report. Like it or not, Twitter is used by many consumers as a customer service tool....
View ArticleUrban Outfitters use Instagram to connect with customers in their changing...
I was out shopping last week and saw that Urban Outfitters were using Instagram in their fitting rooms to get customers to interact with them online. Customers are encouraged to take a photo of...
View ArticleCraghoppers – personalised webpages for catalogue campaign
Craghoppers is the latest retailer to tie catalogues and eCommerce together by giving customers a personalised webpage to show them offers and products. Yesterday this catalogue arrived through the...
View ArticleFive examples of retail mobile apps
We conducted some research into the technology that retailers are using in their stores, the result have been published in our Digital Store White Paper. We found that just over half (51%) of retailers...
View ArticleIn store self-service points: Reviewed!
Last week we released our Digital Store Report 2013 which looks at how retailers are using technology to help enhance the in store experience. Our research revealed that 19% of the stores we visited...
View ArticleAmazon’s Facebook Birthday Gift Card
Amazon’s gifting range has now become social, with a new service that allows you to create and send gift cards to your Facebook friends on their birthdays. As someone that has recently moved away from...
View ArticleRetail advent calendars – a review of 2012
It seems that many retailers are already planning their advent calendars, if the traffic to this blog is anything to go by. Every year at the end of August we see an increase in the number of people...
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